Mercer Street is a small street in soho NYC. It's also a small new York record label that has put together and artist roster to be envied. Artists like ... have partnered with the label for it's focus on their fans.
As a design direction we talked about how to approach the site design with the Mercer street crew and it was decided that the over all content and feel of the site should be editorial in nature. We made an emphasis in highlighted stories but also sub highlights. 90 percent of the design of the site is evolving with the imagery and text of each news or editorial piece.
The CMS of the site was designed to manage these different levels of editorial content along with image and video assets to be associated with each article.